Agility in Marketing
View the Agile Marketing Track
What is Agility in Marketing?
Agile marketing is the capability to adapt marketing strategies in response to market conditions, customer behaviors, and emerging trends to achieve optimal outcomes.
Modern marketers face a variety of challenges including fragmented channels, sophisticated audiences, and volatile markets. The agility in marketing course provides strategies and tools for overcoming these challenges.
Course participants learn how to use agile ways of working to deliver high quality, audience-focused results at a faster pace and with less waste.
What are the Benefits?
- Unlike our competitors’ narrowly-focused, framework-specific classes, you will be able to apply the knowledge you gain in an ICAgile course in a variety of settings and roles.
- Learning more about agile ways of work prepares you to adapt to evolving job requirements.
- Earning an agile certification validates your professional knowledge, which boosts your credibility with employers, clients, and peers.
I honestly loved it all and appreciated the examples of how to apply the concepts to actual marketing teams.
- ICP-MKG certified student
I appreciated the variation of presentation, discussion, and group activity! The format kept us engaged and having a "hands on" approach was valuable in the information sticking beyond the lecture!
- ICP-MKG certified student
I loved the interactive format and the workshop-like activities that helped me with a deeper understanding of the concepts. I am very confident now that I can apply some of these learnings into my work.
- ICP-MKG certified student
What to Expect
No Renewal Fees
Once you earn an ICAgile certification, it’s yours for life.
Shareable Certificate
Earn a certificate and share it on LinkedIn and Credly.
Globally Recognized Certification
When hiring, many organizations ask for ICAgile certification by name.
Developed by Industry Experts
Our course curriculum is created by agile thought leaders and aligned to the highest industry standards.
Framework-Neutral
Explore beyond the limitations of a single agile framework.
Learn Remotely
Our training providers offer remote and self-paced courses.
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