Agile Marketing Italia

About

Deborah Ghisolfi

Italy

Upcoming Classes

Select a listing to learn more about an upcoming class.

Date Certification Class Track Location
November 09, 2021
10:00 AM CET
ICAgile Certified Professional - Agility in Marketing ICP-MKG Agile Marketing in English Operating With Agility Online, Italy
November 24, 2021
08:00 AM CET
ICAgile Certified Professional - Agility in Marketing ICP-MKG Agile Marketing Operating With Agility Online, Switzerland
January 26, 2022
08:00 AM CET
ICAgile Certified Professional - Agility in Marketing ICP-MKG Agile Marketing Operating With Agility Online, Switzerland
March 30, 2022
08:00 AM CEST
ICAgile Certified Professional - Agility in Marketing ICP-MKG Agile Marketing Operating With Agility Online, Switzerland

Accredited / Licensed Courses

This Member Organization has the capability to offer the following ICAgile-accredited courses.

Certification Class Track Course Description Delivery Method
ICAgile Certified Professional - Agility in Marketing ICP-MKG Agile Marketing Operating With Agility Participants will be able to experiment with principles and values of agile marketing through the development of a scenario created ad hoc in the Student Book. On the course the teacher will trace some pitfalls in order to allow you to understand what it means to respond to change, create value, work for experiments and validate what they have learned. Participants will have the opportunity to see real use case (Hubspot, SemRush) and experiment the relevance of the team, the definition of customer stories, backlog and prioritization. After completing this course, participants will be able to: ● Understand what Agile Marketing is and why is it worth to be Agile ● Describe how Agile Marketing differs from Agile Development ● Understand Challenges and Benefits ● Understand what is the best framework to use according with specific activities ● Create a constant value for customers ● Identify what is valuable and what is not ● Create and manage Marketing Backlog ● Create and manage a daily routine according with the Learning by doing mindset and testing activities. ● Pivoting and data analysis is also a focus to develop the right mindset and practices. In Person
ICAgile Certified Professional - Agility in Marketing ICP-MKG Agile Marketing Operating With Agility Participants will be able to experiment with principles and values of agile marketing through the development of a scenario created ad hoc in the Student Book. On the course the teacher will trace some pitfalls in order to allow you to understand what it means to respond to change, create value, work for experiments and validate what they have learned. Participants will have the opportunity to see real use case (Hubspot, SemRush) and experiment the relevance of the team, the definition of customer stories, backlog and prioritization. After completing this course, participants will be able to: ● Understand what Agile Marketing is and why is it worth to be Agile ● Describe how Agile Marketing differs from Agile Development ● Understand Challenges and Benefits ● Understand what is the best framework to use according with specific activities ● Create a constant value for customers ● Identify what is valuable and what is not ● Create and manage Marketing Backlog ● Create and manage a daily routine according with the Learning by doing mindset and testing activities. ● Pivoting and data analysis is also a focus to develop the right mindset and practices. Remote
ICAgile Certified Professional - Leading with Agility ICP-LEA Agility in Leadership ICP-LEA Remote